EBANX enables UPI autopay for global merchants in India

By Puja Sharma

EBANX, a global technology company specialising in payment services for emerging markets, has integrated UPI Autopay — the recurring payments feature of India’s instant payments system, Unified Payments Interface (UPI) — into its cross-border payments platform. Operating in India in a partnership with YES BANK, a private sector bank in the country, EBANX is at the forefront once again, enabling cross-border eCommerce merchants to offer UPI’s recurring feature for their clients in India — something that was previously only possible for local digital commerce players

With the integration of this new feature, EBANX’s global e-commerce merchants in industries like SaaS, streaming, and other subscription-based businesses can now easily offer recurring payments to their Indian customers through an alternative payment method (APM) like UPI, tapping into a massive, tech-savvy audience eager for global digital services and seamless, digital payment options.

India’s consumer class is projected to add nearly 300 million people by 2030, surpassing even China, per the World Data Lab. By that time, one in every five consumers under 30 will be from India, making it an essential market for global companies seeking to expand internationally. With EBANX, e-commerce merchants can seamlessly integrate both UPI one-time and recurring, as well as card payments for cross-border transactions, simplifying the complexities of operating in India’s dynamic digital landscape.

“India is a unique market with incredible opportunities and a burgeoning digital consumer segment,” said Rashmi Sapute, Country Director of India at EBANX. “UPI Autopay offers a groundbreaking way for global businesses to tap into the growing base of digital consumers in the country. We are proud to be at the forefront of this offering, simplifying cross-border payments and enabling our merchants to seize India’s vibrant digital economy,” she added. 

With a payment stack that includes UPI Autopay, EBANX is already empowering merchants to offer services through this recurring payment feature in India and reports growing interest from global players looking to follow the same path. UPI is already the dominant payment method in India’s e-commerce, with a 54% share, according to Payments and Commerce Market Intelligence (PCMI) data in EBANX’s study Beyond Borders. “With the integration of UPI Autopay, merchants can leverage UPI’s already strong position in the market, facilitating recurring transactions and expanding access to digital commerce to an even wider audience,” said Satpute.