EBANX adds UPI Autopay to enable recurring cross-border payments in India

By Gloria Methri

EBANX, a global payments platform for emerging markets, has integrated UPI Autopay — the recurring payments feature of India’s Unified Payments Interface (UPI) — into its cross-border payment offering. The move, in partnership with YES BANK, enables international merchants to offer recurring digital payments in India for the first time, a feature previously limited to local players.

The update allows global eCommerce merchants in sectors such as SaaS, streaming, and subscriptions to provide recurring payments through UPI, tapping into one of the world’s fastest-growing consumer markets. With India set to become the third-largest economy by 2030 and home to nearly 300 million new middle-class consumers, the market represents a major opportunity for global digital services.

According to Payments and Commerce Market Intelligence (pcmi), UPI currently accounts for 54% of India’s eCommerce payments. With UPI Autopay now available for cross-border use, EBANX gives international merchants a way to capitalise on the platform’s dominance while simplifying recurring transactions in a compliant, seamless manner.

“India is a unique market with incredible opportunities and a burgeoning digital consumer segment,” said Rashmi Sapute, Country Director of India at EBANX. “UPI Autopay offers a groundbreaking way for global businesses to tap into the growing base of digital consumers in the country. We are proud to be at the forefront of this offering, simplifying cross-border payments and enabling our merchants to seize India’s vibrant digital economy,” she added.

Alongside UPI, EBANX also supports card payments, offering a flexible stack tailored to India’s evolving digital economy. Credit card use in India is also rising steadily, with 50% annual growth in spending since 2021, contributing to one-fourth of all e-commerce payments.

“The growth in alternative payment methods, such as UPI, isn’t a shift away from cards,” said Eduardo de Abreu, Vice President of Product at EBANX. “It rather responds to the expansion of the whole digital market, following digital and financial inclusion of consumers. The right mix of APMs and cards is essential to grow in emerging economies like India.”

By combining alternative payment methods (APMs) like UPI with cards, EBANX enables merchants to reach up to eight times more Indian consumers than by offering cards alone.