EazyPay partners with Tamara to expand BNPL in Bahrain

By Vriti Gothi

EazyPay has partnered with Tamara to strengthen the Gulf’s digital payments ecosystem by delivering seamless Buy Now, Pay Later solutions supported by advanced local acquiring and payment gateway capabilities.

This strategic alliance positions EazyPay as Tamara’s local acquirer in Bahrain, delivering secure, seamless, and efficient payment gateway services to support Tamara’s rapidly expanding network of merchants and customers across the GCC. The partnership was formalised at a signing ceremony in Manama, reflecting both organisations’ shared commitment to advancing the region’s digital payment landscape.

Through this collaboration, Tamara’s market-leading BNPL offering will be underpinned by EazyPay’s robust technology infrastructure, enabling merchants to deliver a frictionless checkout experience and empowering consumers with greater payment flexibility. The integrated solution will enhance transaction security, processing speed, and overall payment reliability—key pillars for sustainable growth in the evolving digital commerce ecosystem.

The alliance underscores EazyPay’s unwavering commitment to championing innovation and supporting the Kingdom’s broader digital transformation agenda. As a homegrown Bahraini FinTech leader, EazyPay continues to invest in strategic partnerships that strengthen the region’s financial ecosystem and promote secure, customer-centric commerce.

Nayef Tawfiq Al Alawi, Founder & CEO of EazyPay, said, “Tamara has quickly emerged as a trusted choice for consumers seeking flexible payment options, especially with the growing adoption of BNPL solutions across the region. By integrating our advanced payment gateway services with Tamara’s innovative platform, we are unlocking a smoother, faster, and more reliable payment experience for businesses and their customers. This partnership is a testament to the power of FinTech collaboration in driving meaningful value for the market.”

Faris Al Obaid, CEO and Vice Chairman of Tamara Bahrain, said, “We are absolutely delighted to join forces with EazyPay in Bahrain, marking a significant milestone in our expansion journey across the MENA region. EazyPay’s leadership in payment solutions and deep local expertise make them the ideal partner to fuel our growth and enhance the experience we deliver to our customers.”

Looking ahead, both companies reaffirmed their commitment to scaling this partnership to further elevate the Gulf’s digital commerce experience. By combining Tamara’s pioneering consumer payment solutions with EazyPay’s proven acquiring capabilities, the partnership aims to set new benchmarks for convenience, security, and innovation in the region’s fast-evolving financial services landscape.