Easy Home Finance raises $30m to scale tech-driven lending

Easy Home Finance, a Mumbai-based lending technology startup, has secured $30 million in a Series C funding round led by Bahrain-headquartered alternative investment manager Investcorp. Existing investors Claypond Capital, backed by Ranjan Pai, and SMBC Asia Fund also participated in the round.

With this latest infusion, the company has raised more than $80 million to date, underscoring continued investor interest in technology-led affordable housing finance in India.

The company said it will deploy the fresh capital to expand into additional markets across the country, introduce new products, and further strengthen its technology infrastructure. The focus on technology enhancement aligns with broader industry trends, where digital underwriting and automated loan management are increasingly central to scaling retail credit operations efficiently.

“We are building for scale – pan-India expansion, faster distribution, and deeper investment across product and talent. The participation of Investcorp, alongside continued support from Claypond and SMBC, strengthens our ability to move faster and build bigger,” said Rohit Chokhani, founder and managing director of Easy Home Finance.

Founded in 2017, Easy Home Finance operates an app-based lending platform that digitises the home loan lifecycle, including application processing, underwriting and loan management. Unlike traditional lenders that primarily finance large housing developments in metropolitan areas, the company focuses on suburban and smaller-town markets. It provides loans for government-backed housing projects and serves middle-income borrowers eligible under public housing schemes.

The funding comes at a time when India’s affordable housing segment remains a policy priority, supported by government initiatives aimed at increasing home ownership. For FinTech-enabled lenders, the segment presents both an opportunity and a challenge: expanding credit access in underserved geographies while maintaining asset quality through robust risk assessment frameworks.

Investcorp’s entry into the cap table signals growing cross-border investor appetite for India’s housing finance and digital lending space, particularly platforms that combine distribution reach with data-driven underwriting capabilities. As competition intensifies among non-bank lenders and FinTech firms, scale, technology integration and capital access are expected to be key differentiators in the next phase of growth.