du introduces ‘du Pay’ to simplify financial transactions in the UAE

By Delisha Fernandes

du, from Emirates Integrated Telecommunications Company (EITC), has announced the launch of du Pay, to streamline and enhance the financial experience for users across the UAE.

Licensed by the Central Bank of the UAE, du Pay is on a mission to simplify digital financial services for everyone, everywhere in the UAE. du Pay offers a diverse suite of digital financial services and payment services, from international money transfers and peer-to-peer (P2P) Transfers to mobile top-ups and bill payments. Additionally, it supports salary deposits through an IBAN, serving as a versatile account for users. With features available in six languages – Acrabic, English, Hindi, Bangla, Malayalam, and Tamil, du Pay ensures inclusion for its varied user base.

Fahad Al Hassawi, CEO at du said, “du Pay underlines the company’s commitment to leveraging technology for financial empowerment, contributing to the directives of the UAE’s leadership towards a fully digitalized and inclusive financial ecosystem. Our vision with du Pay is to challenge the status quo and redefine the future of digital financial services. This is an essential step forward in realizing the vision of a digital UAE, enabled by seamless transactions for all residents in a truly inclusive, secure, and convenient financial ecosystem.”

Capitalizing on du’s robust infrastructure and market reputation, the FinTech solution leverages du’s assets and expertise to deliver a superior platform that is not only convenient and cost-effective but also tailored to meet the evolving needs of customers. This move is aligned with market projections, which anticipate substantive growth in the digital payment sector, expecting it to reach $3.3 trillion in payment services by 2031.

Nicolas Levi, CEO of du Pay said, “In the UAE, we believe there’s a big opportunity for digital money services to grow. This pushes companies like ours to focus on new ideas and better ways to help the diverse population of the UAE with their digital financial services needs including international money transfers. We’re leading the way in making payments simpler, faster and secure than ever before. Our app is designed to include everyone, supporting multiple languages.”