Dreams appoints Chief Commercial Officer to spearhead B2B strategy
By Sunniva Kolostyak
Swedish financial wellbeing FinTech Dreams has announced the appointment of Lucia Hegenbartova, who will head up the new B2B unit as its new Chief Commercial Officer.
Dreams, which empowers millennials to pay off debt, save, invest and feel better about their money, has appointed Hegenbartova to build a business unit dedicated to the acquisition and development of B2B partnerships with some of the largest banks and financial institutions across the globe.
As Chief Commercial Officer, she will play an integral part in developing and executing the B2B go-to-market strategy, overseeing all revenue-generating functions across the sales, marketing and customer success departments, and carrying out Dreams’ international expansion strategy.
Hegenbartova joined Dreams in April 2020, having occupied two other roles within the company, as Country Manager for Germany, and Head of Customer Success B2B. In joining Dreams’ executive management team, Hegenbartova brings with her over a decade of experience in building Enterprise SaaS companies, having been instrumental in the market launch of three other technology start-ups in a number of senior roles including Chief Operating Officer at data infrastructure provider Contiamo, VP Marketing at Customer Data Platform CrossEngage, and VP Marketing at eCommerce technology provider commercetools. She studied business administration at the Ludwig-Maximilians University and computer science at the Technical University in Munich.
Dreams’ financial wellbeing platform is currently live as a consumer app in the Nordics, where it has achieved a 16 per cent market share of all 20-39-year-olds across Sweden and Norway, having helped more than 460,000 users build healthier financial habits by effectively operationalising the latest insights from cognitive and behavioural science.
In 2020, Dreams announced two strategic partnerships with banking software provider Silverlake Symmetri, and Ukrainian commercial bank UKRSIBBANK (part of BNP Paribas Group), marking an expansion of the company’s business model into the B2B space, as it evolves its services as a provider of effective engagement banking solutions for financial institutions.
Through its dedicated team of in-house scientists, Dreams leverages cognitive and behavioural science principles and insights to drive product innovation and equip users of the platform with the necessary tools and skills to be better at paying off debt, saving and investing money, and ultimately, enabling them to live a more fulfilled life.
Commenting, Lucia Hegenbartova, Chief Commercial Officer at Dreams, said: “From day one I’ve been fully on board with the company’s vision of empowering people to feel better about their money, and I’ve been really impressed with how Dreams has already flawlessly delivered on this mission by significantly, and measurably, improving the financial wellbeing of thousands of customers.”
These are now really exciting times for Dreams, as the company looks to consolidate its international expansion and growth strategy, and further transform the entire industry. I’m thrilled to be able to bring this bold vision to life, and I look forward to working with some of the world’s most visionary banking partners and help them prevail at the forefront of the emerging financial wellbeing movement.”
Henrik Rosvall, CEO & co-founder of Dreams, added: “Having already achieved critical success in Scandinavia, where we have managed to turn the idea of saving into an effortless, fun and social activity for over 460,000 Dreams users, we’re confident that we can replicate this success in other markets. There’s no doubt that Lucia will play a vital role in expanding our global footprint and achieving our mission of helping people make better financial choices at an even greater scale.”
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