Dreams appoint Stefan Krafft as the new VP of B2B Marketing

By Joy Dumasia

Dreams, the financial wellbeing platform and leader in engagement banking solutions announce Stefan Krafft’s appointment as its new VP of B2B Marketing to further drive its B2B customer acquisition strategy and help facilitate partnerships with some of the world’s largest financial institutions.

Stefan will largely be responsible for developing and executing the company’s branding and positioning strategy and building out an already highly efficient marketing engine, which will be critical in further scaling B2B customer acquisition and boosting Dreams’ global expansion. Stefan is also the co-founder of a community platform called HAAARTLAND and holds a degree in Economics, Marketing and Communication from the Berghs School of Communication in Stockholm.

Stefan joins Dreams with over 10 years of experience building B2B tech startups, predominantly within the MarTech and FinTech industries, holding many senior marketing positions. Stefan spent 5 years on the executive management team at Billogram, the Stockholm based invoicing and payments platform, as the company’s Chief Marketing Officer. Having joined Billogram as its first marketing hire in 2016, Stefan played a pivotal role in driving its expansion and helping it grow from an unknown FinTech brand to a market leader in recurring payments with over 100 employees.

Henrik Rosvall, CEO & co-founder of Dreams, said: “We’re really pleased to have Stefan on board to help drive our marketing strategy moving forward. His impressive tenure at Billogram, where he built their marketing division from the ground up whilst consolidating their position as a leader in the invoicing and payments space, will prove invaluable to the future growth of Dreams. There is no doubt that Stefan will play a vital role in further showcasing how our partner banks can remain competitive and drive growth by pursuing a values-based business model and putting customers’ financial wellbeing at the core of their strategy.”