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Dreams appoint 3 new senior hires to drive the company’s B2B expansion

By Joy Dumasia

April 22, 2022

  • Appointment News
  • B2B
  • B2C

Dreams, the financial wellbeing platform and leader in engagement banking solutions announce the appointment of Russell Prince-Wright, Jason Curtis and Peter Hedlund to join Dreams’ senior management team as Regional Directors and drive the company’s B2B expansion.

Collectively, Russell, Jason and Peter bring more than 70 years of enterprise sales and management experience, having occupied a number of senior positions at both global corporations and fast-growing technology startups. Most notably, Russell and Jason have spent over 5 years working within the financial services sector, helping financial institutions forge deeper customer engagement via solutions delivering personalised customer insights.

While Russell has spent the past 25 years establishing enterprise software startups in Europe, Jason has over 20 years of international experience developing FinTechs from embryonic startups to established global players. Peter Hedlund has spent the best part of his 20 year-long career developing and delivering international business strategies for clients, including governments and several technology firms across four continents. Peter also holds a Master of Business Administration (MBA) and has studied at Harvard, Stockholm School of Business and Vienna School of Economics. 

Russell Prince-Wright commented: “I’m really excited to be joining such a dynamic and rapidly-expanding company and to be part of a team of incredibly bright, friendly and very hard-working people. I can’t wait to get the ball rolling in showcasing how Dreams’ innovative approach to client engagement and financial wellbeing enhancement can be key to enabling financial institutions to prosper in this increasingly competitive financial landscape.”

Jason Curtis commented: “With my background in the FinTech industry, I have witnessed first-hand how banks have lagged behind in terms of emotionally engaging their customers and actually empowering them to feel better about their money. I’m really looking forward to embarking on the company’s mission of helping banks extract value from customer engagement whilst enhancing the financial wellbeing of an entire generation.”

Peter Hedlund commented: “I’ve been really impressed with Dreams’ journey to date and how it has already managed to improve the financial wellbeing of hundreds of thousands of people through the success of its B2C platform in the Nordics. I look forward to taking the company forward on the next phase of its growth, as it focuses on becoming the go-to partner for banks and financial institutions looking to create loyalty and customer retention through meaningful engagement.”

These appointments follow Dreams’ recent expansion into the B2B space as a global provider of embedded SaaS solutions to financial institutions. Building on the success of its B2C product in the Nordics, where it has attracted over 500,000 users across Sweden and Norway, Dreams’ award-winning engagement banking solutions leverage insights from psychology, neuroscience and behavioural economics to enhance emotional engagement and financial wellbeing of banking customers. Its platform enables end-users to become better at saving and investing while helping banks cater to the needs of new target audiences and significantly increase engagement, retention and lifetime value of banking customers.

Henrik Rosvall, CEO & co-founder of Dreams,comments: “We’re delighted to welcome Russell, Jason and Peter on board to head up our commercial team; their CVs really do speak for themselves. Beyond their proven track record of successfully scaling FinTechs and enterprise software startups over the past two decades, what they bring is a really diverse set of commercial, management and technical skills, which will no doubt prove invaluable as we look to scale our B2B SaaS business, explore new levels of innovation and growth and vastly expand our global footprint.”

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