Digital customer service provider Glia raises $78mn in Series C funding led by Insight Partners

By Pavithra R

Glia (formerly SaleMove), a leading digital customer service provider, has announced securing $78 mn in Series C funding bringing the company’s total funding to date to $107mn. 

The investment round saw participation from existing investor Insight Partners and Glia was advised in the transaction by Cooley LLP. Don Brown, a pioneer in the customer service space, also invested in the Series C finance round. Brown was the founder and CEO of Interactive Intelligence, acquired by Genesys in 2016 for $1.4 bn. 

“Many companies are still focused on moving antiquated, on-premises telephony systems to cloud contact centers that essentially offer the same functionality. Instead, businesses can leapfrog this process and move directly to a digital-first cloud approach by partnering with Glia. If I were to build Interactive Intelligence for today’s contact center, I would take Glia’s approach,” said Brown.

Glia witnessed rapid growth by more than 150% in 2020 as the COVID-19 pandemic forced businesses to re-imagine how they guide and connect with customers in a digital world. 

Glia is planning to use the finance to meet the mounting demand for Digital Customer Service, scaling the category that it helped define. The FinTech plans to expand every department across its organization, with a focus on product development. Besides, the company is exploring strategic acquisitions.

“We are proud to expand our investment in Glia as the company continues to lead the evolution of Digital Customer Service for enterprises globally. Glia’s platform, including CoBrowsing, video chat, and in-app messaging, provides the modern technology necessary for businesses to meet customers in their digital journeys and communicate through the customer’s channel of choice. With this capital, the company will continue to scale and keep up with skyrocketing demand,” said Lonne Jaffe, managing director at Insight Partners.

“Just as Zoom has transformed the way consumers communicate with colleagues, family, and friends, Digital Customer Service is changing the way businesses support and engage with customers. This is an area that has gone mainstream, as evidenced by Facebook’s recent billion-dollar acquisition of Kustomer. This capital will allow us to maintain our current momentum, helping businesses across the globe adopt the digital-first approach to customer service necessary to compete and build customer loyalty. Digital Customer Service is the future, and the future is here,” said Dan Michaeli, co-founder and CEO at Glia.

Founded in 2012, Glia enables companies to deliver an in-person customer experience online. The company’s help businesses reinvent how they support customers in a digital world. Its clients include customer-focused financial institutions like banks, credit unions, and insurance companies.