Deko acquires Imegamedia to enhance integration for further expansion

By Joy Dumasia

Retail finance platform Deko announced the acquisition of technology services provider Imegamedia to expand its partners’ service offering and integration experience.

The deal, which includes 100% acquisition of the Imegamedia Services Ltd and TrueInnovation Ltd businesses, will enhance Deko’s integration service, paving the way for accelerated growth. Imegamedia’s existing partners will continue to receive the same high service levels as part of the deal and have access to new and enhanced features.

The deal will provide Deko with expanded integration capability, providing merchants with same-day installation service and their customers faster access to Deko’s unique multi-lender platform.

Over the past 10 years, Imegamedia has become a market leader in Retail Finance technology integrations, supporting over 15 finance providers, 500 merchants and processing c.£400m of new lending requests annually.

Mike Dawson, CEO of Deko, said: “We are excited to welcome the Imegamedia team, along with its hundreds of partners, to Deko. We have partnered with Imegamedia for a number of years and have been consistently impressed with its service model, technical standard and integration promise. Imegamedia’s business model is strongly aligned to ours, and we believe we can achieve more for all our stakeholders as a combined and focused group.”

Maxine Moon, MD of Imegamedia and TrueInnovation, said: “We are thrilled to be joining the Deko business. Our ecosystems are very similar, we are motivated by the same purpose and share the cultural commitment to service excellence and innovation. Imegamedia has been built over the past 10 years to simplify access to e-commerce financing solutions, and we are excited to be incorporating our unique integration solutions into the Deko platform. All of Imegamedia’s existing partners can look forward to the same consistent level of service and an exciting roadmap of future enhancements.” 

Recently, IBS Intelligence reported that Deko had announced the expansion of its lender panel with the addition of Newpay, a new-to-market digital credit account.”