Decathlon Hong Kong selects Adyen’s unified commerce solution

By Gloria Mathias

Adyen, the global financial platform, has announced its partnership with Decathlon Hong Kong, a sports goods company.

Adyen is the end-to-end payment solution provider for Decathlon Hong Kong’s online store, in-app purchases, and all eight physical stores in the city. Enabled by Adyen’s Unified Commerce solution, Decathlon Hong Kong has a single overview of all its payment channels and transactions, bringing convenience to sports enthusiasts.

Adyen’s Unified Commerce solution allows Decathlon Hong Kong to deliver customer services with flexible and easy checkouts both online and in stores, which is essential for the city’s fast-paced population.

Adyen’s in-person point of sale (POS) terminals easily integrate with the sports brand’s POS system to provide quick and stable payment processing at the store’s self-checkouts.

The payment value chain typically involves many parties handling different aspects of payments. However, Adyen’s single platform combines the functionalities of a payment processor, gateway, and acquirer, therefore allowing Decathlon Hong Kong to work with one single partner for payments across all channels. As a result, the sports brand gets greater control and visibility over its entire payment value chain, easily consolidating and reconciling transactions across multiple channels.

The partnership between Decathlon Hong Kong and Adyen represents a significant step forward in setting new standards for excellence in the sports retail industry, driven by a shared commitment to innovation and customer-centricity.

Kent Lam, Head of Technology, Decathlon Hong Kong said, “The partnership with Adyen aligns perfectly with our goal of providing innovation-driven experiences for our local sports community. Working with Adyen as our single provider eliminates the hassle of managing multiple vendors, meaning that we can now direct more effort to elevating the customer journey and being a partner to our customers’ sports needs.”

Kai Tang, Head of Hong Kong, Adyen, said, “We are pleased to support Decathlon Hong Kong in their ambitions. Our single platform not only reduces operational complexity but also offers richer customer insights for businesses, and we look forward to helping Hong Kong businesses stay ahead of the game with our payment’s solutions.”