DealerPay integrates with Dealertack DMS to provide advanced payment tools

By Edlyn Cardoza

DealerPay, experts in payments and point-of-sale solutions for dealerships has announced their DMS integration with Dealertrack, one of the leading dealer management systems in the automotive industry. This integration provides Dealertrack DMS clients with Dealer-Pay’s advanced payment tools that can improve productivity in each department.

DealerPay’s ‘dealer-specific’ payments platform enables users in all dealership departments to process payments transactions in several ways, providing both convenience and flexibility to customers inside and outside the dealership. The integration works seamlessly across both software platforms, as it retrieves real-time data, making payment acceptance faster, easier, and more secure. Julie Douglas, President/ CEO of DealerPay, said, “Dealertrack’s focus on consolidated workflows and better buying experiences will continue to deliver shared value to our mutual clients.”

Dealertrack provides the customer data and the details of the repair order, parts ticket, deals details, and amounts owed. Customers can pay in person, through hosted links by text/email, online, and more. The technology relationship between DealerPay and Dealertrack is a series of application programming interactions designed to increase user productivity, reduce data entry/errors, mitigate fraud, and reduce chargebacks in each department.

DealerPay links almost every transaction back to the Dealertrack DMS so that at the end of the business day, providing an exception report for any unmatched transactions, making reconciliation a breeze. “Dealer-Pay offers functionality that saves us a lot of time and energy. Our users can access DMS data in real-time, and we can provide our customers multiple ways to pay. To a degree, their POS system helps make the overall experience for our customers, at the point of purchase, much faster and more convenient,” said Jennica Krebsbach, CFO of Van Horn Automotive Group and current customer DealerPay.

DealerPay’s Point-of-Sale solutions provide modern payment acceptance to dealers, both franchised and independent, single location, and enterprises. The Dealertrack DMS integration enhances the effectiveness of DealerPay’s POS system and positions dealers using Dealertrack’s DMS to have the best payment options available.