CWB and Brim expand partnership to deliver new business credit card offering

By Edlyn Cardoza

Brim Financial and Canadian Western Bank (CWB) announced the expansion of their partnership with a new business credit card offering. After a successful partnership and rollout of CWB’s personal credit cards, CWB and Brim are introducing an innovative suite of credit card products for CWB’s business banking clients.

The cards are powered by Brim’s robust technology platform and embedded business banking solutions. Brim is one of Canada’s fastest-growing technology companies, globally ranked as a best-in-class Credit Card as a Service Platform provider, and Canadian Western Bank (CWB) is a financial institution that focuses on the unique financial needs of Canadian businesses and their owners.

“Business owners need a credit card that will help them save time and money so they can focus on what they do best, and that’s running their operation,” said Jeff Wright, Group Head, Client Solutions & Specialty Businesses, CWB. “The combination of features like instant digital card issuance, spend management and budgeting tools on Brim’s easy-to-use online dashboard, and a great cash back rewards program, will make this new line of credit cards a fantastic experience for our clients.”

Clients with a CWB business credit card will have access to Brim’s full suite of time-saving functionalities, product capabilities, and business workflows. CWB’s cardholders will benefit from an industry-leading digital experience, which includes seamless management of employee cards, customised reporting, and exclusive rewards from merchant partners.

“We are thrilled to build on our strong partnership and enable CWB’s business clients to access Brim’s globally-recognized Credit Card as a Service platform. Having rolled out the successful consumer credit card ecosystem together, we are looking forward to bringing next-level innovation and an elevated user experience to business credit cards,” said Rasha Katabi, CEO & Founder of Brim Financial. “CWB has been a brilliant partner that is committed to delivering value to its clients, and the new business credit card platform will bring to CWB’s business clients a full suite of modern tools and solutions to enable them to focus on their growth and support their success.”