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Curve and Cardlytics to boost launch of in-app Curve Rewards

By Megha Bhattacharya

May 06, 2021

  • Cardlytics
  • Curve
  • UK
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Curve logoFinTech Curve and Cardlytics have teamed up to launch Curve Rewards, a new programme available for customers in-app. The partnership will connect the FinTech’s UK customers with Cardlytics’ high street brands, including Pret a Manger, JustEat, FatFace, Harvey Nichols and Cult Beauty, offering an extensive range of rewards. The new Rewards programme will feature exclusive offers of up to 20% cashback on much loved high street and online brands for many customers. Introductory offers include up to 20% cash back at Hussle and 5% cashback at Harvey Nichols and Cult Beauty.

Nathalie Oestmann, Chief Operating Officer, Curve said, “We’re delighted to be working with Cardlytics to refresh Curve’s Rewards programme and deliver more value to our customers. Whether you are looking forward to hitting the high street again or prefer to order online, or a mixture of both, Curve Rewards programme will help you earn while you shop, with discounts on a huge range of some of the UK’s best-loved online and high street brands.”

Built on Cardlytics’ real-time purchase intelligence data, the cashback offers available to Curve customers will be tailored around their everyday spending habits.

Campbell Shaw, Head of Bank Partnerships at Cardlytics, said, “Today’s consumers want a reward scheme that is tailored to how they shop and why they shop. We’re pleased to have built a reward scheme for Curve that does just that, putting customers back in the driving seat while building loyalty and engagement for Curve.

“Partnering with Curve to deliver their new-look rewards programme is fantastic proof of the value Cardlytics’ purchase-led marketing approach brings to banks, their customers, and brands.”

Recently, challenger credit reference agency Credit Kudos announced that it has been selected as the Open Banking provider for Curve for its Curve Credit product. Curve Credit is a new lending and loan offering from Curve. It allows customers to pay for purchases in installments, allowing customers to spread payments over three, six or nine-month periods, offering credit on more transparent and fairer terms.

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