Crunch launches new personal finance management app

By Leandra Monteiro

Dubai-based FinTech start-up Crunch App Ltd. has announced the launch of its mobile app ‘Crunch: Personal Finance’; a new personal finance management app that aims to empower individuals to manage their money seamlessly, grow their net worth and achieve financial well-being.

The platform syncs a user’s financial accounts including bank accounts, credit cards, and loans seamlessly into one place and gives an up-to-the-second view of a user’s earnings and spending. The user can also choose to track accounts manually and input transactions themselves, such as their cash account. By utilising technology such as Artificial Intelligence and Machine Learning to categorize transactions, savings and expenses, it allows them to monitor budgets, view monthly spending, track expenses and set personal financial goals and more.

Husam Aboul Hosn, Founder and CEO, Crunch App. Limited, stated, “Crunch is an innovative tool that empowers individuals with the means to help them make intelligent decisions about their financial well-being. It aims to deconstruct the intimidation behind dealing with finances by doing the heavy lifting on behalf of its users and providing them with the necessary tools to focus on growing their wealth across multiple investments and saving options. We believe that managing your finances should be as effortless as sending a text message: It should be done anywhere, anytime, and with just a few clicks; our focus is to make your financial life easy, accessible, and completely stress-free.”

Crunch begins its global growth plan with an initial UAE focus, with over 15 local and international banks and plans to expand to other countries in the region soon. Offering multi-currency capabilities and customisable alerts, Crunch provides users with all the necessary tools to focus on growing their wealth across multiple investments and saving options. Users can analyse their data with smart insights in a fully customisable dashboard, putting everything they need into one place.

“The UAE is the digital transformation and FinTech hub of the region, and in line with the local government’s vision to boost innovation, Crunch app fits in with people’s modern lifestyles by transforming how they use their money to achieve greater financial security” added Aboul Hosn.

Crunch also uses the highest level of bank-grade security such as TLS data encryption and FaceID login to keep data secure, private, encrypted, anonymous, safe, and protected at all times. The app does not have access to, nor can it store or save users’ banking credentials, and has partnered with Lean Technologies, a technical service provider, regulated in the UAE by Abu Dhabi Global Market (ADGM) Financial Services Regulatory Authority, to ensure users’ security and privacy are assured, in line with banking-grade global financial standards.