Cross border payments app Instarem revamps brand image

By Leandra Monteiro

Instarem, a digital cross border payments platform announced that it has rebranded to align with the company’s vision for moving beyond digital remittances. The rebrand brings forth a brand identity along with a new logo, a redesigned website, and an improved mobile application for Singapore users. Instarem will also soon be launching a consumer debit card known as Amaze.

Since the launch of Instarem in 2015, the payments platform has been leveraging the latest technology to help its customers send, spend, and receive money across borders quicker and at a more competitive price. With the new rebrand, Instarem seeks to become an all-in-one consumer app in the coming years – as the company looks to make money management simpler than ever for its customers.

Yogesh Sangle, Global Head of Instarem said, “We see the future of Instarem as becoming an essential part of our customers’ everyday lives, offering them the most convenient option for money transfers. Our new identity reflects our belief that money should not be disconnected – it should be simple – and our enhanced offerings bring this belief to life. Our new look better represents who we are today – current, innovative, and global.”

He went on to add, “Customers can expect a new and improved Instarem experience, which is reflected in the new modern look and feel of our brand. More consumer initiatives are slated to be launched in the Asia-Pacific Region in coming months such as the launch of our consumer app and consumer debit card, and we’ll be expanding our reach in other markets as well.”

According to the company, Instarem has seen growing consumer demand for its services, as its consumer business marked a double year-over-year growth in 2020 from 2019. Besides individual customers, SMEs are also turning to Instarem for Business, which saw a three-fold year-over-year growth last year compared to 2019.