Crédit Agricole du Maroc tap Entrust to boost digital payment offerings

By Gloria Mathias

Entrust, a provider of trusted identities, payments, and data, has been selected by Crédit Agricole du Maroc to provide a more seamless and secure digital payment experience for their customers.

By integrating the Entrust Digital Card Solution into their existing payment card program and banking app, Crédit Agricole du Maroc is elevating their customers’ digital payment experiences.

Crédit Agricole du Maroc chose to be an early adopter in Morocco of digital payment features like NFC Payment within their banking app to attract new customers and get an edge in the highly competitive Moroccan market.

“Providing the best possible digital payment experience for our customers is our number one priority,” said Mohammed FIKRAT, President of Crédit Agricole du Maroc. “We wanted to tap into the Entrust Digital Card Solution to become one of the first banks to launch these digital capabilities and position ourselves as one of the leaders in banking and payments innovation in Morocco.”

Crédit Agricole du Maroc offers financing for agricultural investments and social-economic development in rural areas, in addition to classic banking services. The bank is working with Entrust to bring capabilities like in-store Tap-and-Pay powered by the Entrust NFC Issuer Wallet and push-provisioning to third-party e-wallets like Apple Pay. Crédit Agricole du Maroc also plans to integrate secure card display within its banking app for convenient e-commerce transactions.

“Consumers around the world have become accustomed to transacting digitally and seek out similar experiences in banking and payments,” said Tony Ball, President of Payments and Identity at Entrust. “Crédit Agricole du Maroc’s move to digitize the banking experience will bring great value to their customers and can help them increase customer acquisition and a higher use of the digital card for in-store and online transactions.”

Entrust makes digital payments simpler and more secure for the Moroccan bank’s customers by providing NFC payment, third-party e-wallet tokenization, and secure card display capabilities.