Crédit Agricole and Worldline launch joint payment venture, CAWL

By Gloria Methri

Crédit Agricole and Worldline have launched CAWL, a new payment services brand aimed at providing tailored services to merchants. CAWL combines Worldline’s technological expertise and offerings with Crédit Agricole Group’s commercial performance and distribution power.

It offers all-in-one payment solutions combining acceptance and acquisition and integrating value-added services specific to each business sector.

CAWL’s solutions will enable merchants to focus on their growth, effectively manage their commercial performance, optimize their sales, and mitigate fraud risks, thus fostering the development of their business activities.

CAWL aims to provide complete and innovative offerings for all merchants, regardless of their size, industry, and sales channels.

To large merchants, CAWL will offer omnichannel solutions with dedicated commercial teams and expertise for each industry. To professionals and SMEs, CAWL will roll out all-in-one offerings by industry verticals starting in 2025. These offerings will be widely distributed by Crédit Agricole Group banks through dedicated teams and an entirely digital channel.

CAWL’s offerings will leverage the various technologies and capabilities of Worldline, as well as Crédit Agricole Group’s deep knowledge of the French market:

E-commerce is a platform with new features that allow merchants to offer their customers a seamless omnichannel shopping experience, optimize their conversion rates and commercial activities, and more.

Instore: Multiple SmartPOS solutions, the latest generation of Android POS terminals offering a diverse application catalogue.

These offerings will enable merchants to access multi-currency, multi-country, multi-payment network services and alternative payment methods, supported by a pan-European acquisition platform and personalized services.

Meriem Echcherfi, CEO of CAWL, said, “CAWL has the ambition to be a major player in payments for all merchants in France, with an offering that combines service, proximity, and high technology, leveraging the strengths of Crédit Agricole and Worldline. We also aim to be a leader in innovation by creating integrated offerings that significantly increase the added value for merchants and, by extension, for their customers.”