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Credi2 develops BNPL solution for card-issuing banks with Visa

By Gloria Methri

January 16, 2023

  • Austria
  • B2B Buy Now Pay Later
  • Card Issuing Platform
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Visa, Cred2, BNPLCredi2 has partnered with Visa to develop a white-label solution that enables cardholders to make BNPL payments via Visa credentials. The new product for card-issuing banks will facilitate installment payments in the Central European markets.

Providers who integrate this white-label solution into their card apps will gain access to the untapped billion-dollar market. The consumers can thus opt for partial payment before and after the online or POS purchase. With the integrated BNPL option, banks will also benefit from the pre-and post-purchase BNPL market. According to Juniper Research, the BNPL market will be worth $995 billion in 2026.

“Visa cards are accepted in more than 200 countries and territories worldwide. Because of the large reach, providers should think about their positioning in a changing world of omni-channel payment methods,” said Christian C. Waldheim, Co-CEO at credi2. “Anyone who does not offer the option of flexible installment payments is at risk of losing touch with the payment market.”

Young adults are already using BNPL solutions that are integrated into the retailer’s purchasing process. Along with a Visa card with a partial payment function, these solutions offer a means of payment that enables users to convert purchase amounts into installment payments.

“BNPL via Visa card offers customers more flexibility, a better overview and helps to prevent their account limit from being blocked by debiting the entire amount,” added Waldheim.

“We see sustained consumer interest in flexible and at the same time secure payment options. With the help of credi2, we can enable our issuing partners to enter the market quickly and easily with essential infrastructure building blocks,” said Jakub Grzechnik, Head of Product at Visa in Central Europe.

The white-label solution developed by the two partners can be adapted to the requirements of the respective card-issuing financial institution.

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