Contlo taps Razorpay to improve post-checkout journeys for D2C brands

By Gloria Methri

Contlo, a Delaware-based commerce data and marketing platform for e-commerce and direct-to-consumer (D2C) brands, has partnered with payment gateway platform Razorpay Magic Checkout.

The integration will enable Contlo to engage with its customers after every successful or unsuccessful checkout, thus improving the post-purchase journey of its customers.

Razorpay claims that its Magic Checkout feature enables customers to check out five times faster with a single click and keeps them engaged using Contlo’s omnichannel post-purchase automation flows. Contlo, with the new integration, can now improve the post-purchase journey automation in the event of customers abandoning their cart or checkout.

“Our partnership with Razorpay enables e-commerce merchants using Contlo to take advantage of the Magic Checkout feature, which provides a frictionless checkout experience for customers. Overall, this partnership with Razorpay is a game-changer for brands using Contlo. It enables them to provide their customers with a superior shopping experience and capture more sales and revenue,” Agresh Shrivastava, Director, Business & Partnerships at Contlo.

The integration will permit merchants to send out an email and SMS to the buyer with up-sell and cross-sell recommendations that complement their previous purchase. It also keeps them posted with their order tracking details, by sending a WhatsApp update, to which they can respond and connect with a support agent.

Gaurav Dadhich, Director, Product Management at Razorpay said, “With Magic Checkout, we don’t just facilitate superfast 1 click checkout, but we also provide the industry’s best payment experience, RTO reduction via artificial intelligence, and RTO protection. We are thrilled to be partnering with Contlo to enable businesses to drive omnichannel customer engagement and boost conversions.”