Commonwealth Bank selects Perx to enhance digital customer experience

By Leandra Monteiro

Perx Technologies, a category creating Lifestyle Marketing SaaS Platform provider announced a strategic partnership with PT. Bank Commonwealth (PTBC), a subsidiary of Commonwealth Bank of Australia (CBA). This partnership complements the banks newly introduced mobile banking application, CommBank Mobile, with the aim to drive higher customer growth and engagement through the digitalisation of its customer acquisition and rewards management initiatives.

PTBC’s transformation journey from a traditional bank to a digital-first bank puts greater emphasis on an improved customer experience and engagement. To support its customer acquisition strategy, PTBC will leverage Perx’s Lifestyle Marketing Platform to deliver personalised and gamified engagements that reward customers for specific actions and interactions.

“This partnership with PTBC signals trust from yet another digital leader in the banking industry,” said Anna Gong, Founder, and CEO, Perx Technologies. “The Perx platform was purpose-built for large enterprises, investing in mobile-led and data-driven approaches. The primary driver has been to creatively connect with customers and drive change in customer behaviour through dynamic last-mile engagements, whilst boosting revenue and improving customer experience through instant gratification. This has been a key differentiator for us, and we are thrilled to support PTBC in its journey to further improve its engagement with its customers.”

PTBC has recently launched its new mobile banking app, CommBank Mobile. CommBank Mobile has been designed to help its users better manage their finances and achieve their goals with features including its easy-to-use expense tracking function and its Goal Saver product. Combined with these features, CommBank Mobile will leverage the Perx platform’s engagement mechanics and gamified experiences to increase last-mile customer engagements by incentivising day-to-day customer actions with personalised rewards.

“Perx Technologies will be one of the key enablers for us to achieve our customer acquisition targets through gamified engagements that deliver relevant and personalised rewards for customer actions. Perx’s deep domain expertise in the banking and financial services sector, and its end-to-end customer data and engagement platform are a great match for our customer acquisition and retention needs at PTBC” said Ming Chen, Director of Digital & Strategy at PT. Bank Commonwealth.

“As we demonstrated in the past with our digital innovations, which has included the digital e-Kiosk, and the SmartWealth app – our award-winning wealth management mobile application, PTBC is committed to continuing its digital transformation journey. The CommBank Mobile app is the next evolution of that journey and will ensure Commonwealth Bank continues moving towards its purpose: “to improve the financial wellbeing of our customers and communities” Ming added.

With rewards programs usually taking weeks to set up, Perx’s Lifestyle Marketing Platform will enable PTBC to run multiple reward campaigns concurrently that appeal to their customers and efficiently meet business objectives.