Commercial Bank of Dubai signs partnership with Visa

By Gloria Methri

Commercial Bank of Dubai (CBD) has signed an exclusive multi-year strategic partnership agreement for credit and debit cards with Visa. This agreement aims to offer innovative and customer-centric solutions to CBD cardholders in the UAE.

As part of this deal, CBD and Visa are also partnering to establish a ‘Centre of Excellence’ powered by Visa Consulting and Analytics (VCA), dedicated to enhancing customer’s payment experiences. By leveraging core data assets and deriving insights, VCA will formulate actionable recommendations to offer personalised solutions to customers.

Moreover, CBD and Visa are leveraging advanced technology to enhance digital customer onboarding, sponsoring high-profile events like the Olympics, launching the Visa Installment Solution in the UAE, and offering local and international benefits, focusing on the complete lifecycle of new and existing CBD Visa cardholders.

Dr. Bernd van Linder, Chief Executive Officer of Commercial Bank of Dubai, said, “Our collaboration with Visa will help us develop new business models and provide more personalised customer offerings. At CBD, we are committed to playing a leading role in the digitisation of the financial payments sector and introducing innovative financial solutions that meet our customers’ evolving needs and deliver seamless banking experiences.”

Salima Gutieva, Visa’s VP and Country Manager for UAE, said, “We are delighted to expand our partnership with CBD with this exclusive multi-year partnership for their credit and debit portfolio.  We will continue to work together to develop attractive products that deliver seamless, secure and rewarding experiences to the bank’s customers. CBD will be able to leverage Visa’s industry-leading data and analytic capabilities further to drive innovation with personalized experiences for Visa cardholders. We also look forward to bringing value to local retailers and contributing to the UAE government’s efforts to grow the digital economy.”