Coda acquires Recharge to expand global prepaid payments reach

By Vriti Gothi

Coda, a digital content monetisation company based in Singapore, has acquired Recharge, a prepaid payments platform, to redefine the future of global digital distribution and monetisation.

Through this acquisition, Coda significantly expands its reach beyond gaming, strengthening its position as a trusted partner across the broader digital content economy. By integrating Recharge’s robust direct-to-consumer platform and deep European footprint, Coda enhances its ability to serve diverse categories, customers, and markets worldwide. For Recharge, the partnership brings Coda’s proven B2B expertise, access to premier global digital publishers, and a clear roadmap for growth in dynamic, high-potential markets across Asia.

Based on 2024 figures, the combined entity would have processed more than US$1.75 billion in sales, served over 200 million customers, and operated in over 180 markets, establishing an unrivalled global footprint and scaled operation from day one.

Coda’s technology powers monetisation for leading mobile gaming and digital content publishers, including Electronic Arts, Activision, Riot Games, HoYoverse, and Moonton. Today, Coda distributes over 500 titles from more than 300 publisher partners, operating flagship web stores for iconic franchises such as Call of Duty®: Mobile and EA SPORTS FC™ Mobile. Leveraging a network of over 400 local payment channels, Coda ensures consumers benefit from greater value and choice while publishers gain simplified global reach through a single trusted Merchant of Record.

Recharge complements this with its strong consumer presence across Europe through digital storefronts such as Recharge.com and Startselect.com. With a portfolio of over 16,000 products spanning gaming, mobile top-ups, gift cards, and lifestyle services, Recharge combines marketing excellence and consumer-centric design with trusted partnerships from over 1,000 global brands, including Apple, Google, Vodafone, and PlayStation.

Shane Happach, CEO of Coda, said, “We’ve long admired what the Recharge team has built, a profitable, consumer-first business with enduring partnerships and deep market penetration across Europe. This acquisition brings together two leaders with distinct yet highly complementary strengths. Coda’s DNA is rooted in helping the world’s top digital publishers grow revenue in complex, high-growth markets across Southeast Asia and beyond. Recharge adds a powerful direct-to-consumer engine and deep prepaid expertise that amplifies our reach and relevance globally. Most importantly, both teams share a commitment to ambition, collaboration, and commercial excellence  values that position us strongly to lead the next era of digital content distribution and monetisation worldwide.”

Günther Vogelpoel, CEO of Recharge, said, “At Recharge, our focus has always been on building a best-in-class technology platform that connects and scales the prepaid payments ecosystem enabling frictionless transactions between users, products, and brands through smart, data-driven infrastructure. Our dedicated team and relentless execution have driven profitable, sustainable growth across Europe and beyond. Joining forces with Coda allows us to elevate this success globally, delivering even greater value to the brands, publishers, and millions of customers who trust us every day. With our complementary strengths and shared entrepreneurial DNA, we are perfectly positioned to shape the future of digital content distribution.”

Together, Coda and Recharge will deliver a broader suite of secure, trusted, and locally relevant monetisation solutions — unlocking new opportunities for cross-sell, deeper partnerships, and enhanced consumer access. By combining payments expertise, publisher and brand relationships, and an expanded catalogue of content and prepaid products, the integrated business will advance the global digital content economy across both B2B and B2C channels.

Looking ahead, the combined company is committed to accelerating innovation, investing in platform capabilities, and expanding its global reach to better serve digital content publishers, brand partners, and consumers alike — wherever they are in the world.