back Back

Claro Money launches its “Bye Now Pay Later” campaign in the UK

By Joy Dumasia

September 24, 2021

  • BNPL
  • Buy Now Pay Later
  • Claro Money

Claro Money, the financial coaching app, encourages the British public to reduce their reliance on Buy Now Pay Later (BNPL) schemes by launching a series of eye-catching billboards at key landmarks in the capital.

Claro Money is on a mission to help everyone develop an intelligent money mindset and a healthy relationship with money to achieve their goals. It has launched “Bye Now Pay Later”, a series of digital billboards which feature shocking statistics on the financial habits of society, at major sites in London, including Oxford Street, London Bridge, Canary Wharf and Westminster.

The digital financial coaching app’s campaign encourages the public to claim one of 1,000 free one-to-one personal finance coaching calls. They can help create a financial plan and build sustainable financial habits to drive lasting change in how society manages money. 

The recent Woolard Review and subsequent Financial Conduct Authority (FCA) plans for regulating BNPL schemes means changes will be made to the sector; however, their rapid rise over the pandemic means that reforms will be too late for many.

Claro Money is also inviting BNPL providers and retailers to a meeting to explore ways to promote considered spending among the public and educate people on unsecured credit products. The financial coaching app believes there is a place for BNPL products in the market; however, it should be used occasionally rather than relied on.

Rob Brockington, CEO at Claro Money, said: “Unconsidered spending and an overreliance on unsecured financial products, such as Buy Now Pay Later schemes, can ruin people’s personal finances for years. We want to reduce this reliance and remind consumers that they have a choice in how they save, spend and invest their money. Our’ Bye Now Pay Later’ campaign is aiming to raise awareness of the benefits of better money management for everyone, regardless of their income, bank balance and social standing.”

Previous Article

September 24, 2021

Airwallex raised US$200 million in Series E funding round

Read More
Next Article

September 24, 2021

The 4 most used apps in Canada revolutionizing the Payments medium

Read More

IBSi Daily News Analysis


July 19, 2024


SMEs leverage cloud to gain competitive edge, study shows

Read More

IBSi FinTech Journal

  • Most trusted FinTech journal since 1991
  • Digital monthly issue
  • 60+ pages of research, analysis, interviews, opinions, and rankings
  • Global coverage
Subscribe Now

Other Related News


4 BNPL platforms providing financial freedom to consumers in MENA

Read More


Paytm & Axis Bank to offer POS solutions to merchants

Read More


Klarna integrates Sofort payment service with Klarna Payments

Read More

Related Reports

Sales League Table Report 2024
Know More
Global Digital Banking Vendor & Landscape Report Q2 2024
Know More
NextGen WealthTech: The Trends To Shape The Future Q4 2023
Know More
IBSi Spectrum Report: Supply Chain Finance Platforms Q4 2023
Know More
Treasury & Capital Markets Systems Report Q1 2024
Know More

IBSi Sales League Table

The industry acknowledged barometer of global banking technology vendor performance!
Get your copy now!
Get your copy now! IBSi Sales League Table 2024