Citi unveils Custom Cash: a game changer empowering customers earn & redeem rewards automatically

By Pavithra R

Citi has announced the launch of a different kind of no annual fee cash back credit card: Citi Custom Cash.

Custom Cash automatically adapts to cardmembers’ ever-changing spending needs, rewarding them with 5% cash back on their top eligible spend category ranging from restaurants to grocery to select streaming and travel plus more each billing cycle up to the first $500 spent, and 1% cash back on all other purchases.

The card eliminates the need for customers to manually select, enroll or change reward categories on a periodic basis; instead, the card automatically adjusts to where their spending is trending. Additionally, new cardmembers will receive a bonus offer of $200 cash back after spending $750 in purchases within the first 3 months of account opening as well as a low introductory rate on purchases and balance transfers for 15 months.

“We heard from customers that there’s a strong desire to carry a card that keeps up with them and automatically adjusts to their ever-changing lifestyle. That’s why the new Citi Custom Cash card is a game changer in the industry, empowering customers to earn and redeem rewards their way,” said Pam Habner, Head of US Branded Cards and Unsecured Lending at Citi.

Cash back is earned in the form of ThankYou Points, which can be redeemed for cash back as a direct deposit, check or statement credit. Cardmembers can also choose other ways to redeem points, including redeeming for gift cards, charitable donations, travel, Shop with Points at Amazon.com, and more.

The top eligible spend categories of the Custom Cash Card are: restaurants, gas stations, grocery stores, select streaming services, select travel, select transit, home improvement stores, fitness clubs, live entertainment and drugstores.

Established in 1812, Citi, the leading global bank, has approximately 200 mn customer accounts and does business in more than 160 countries and jurisdictions. The bank provides consumers, corporations, governments and institutions with a range of financial products and services, including consumer banking and credit, corporate and investment banking, securities brokerage, transaction services, and wealth management.