Citi launches CitiDirect digital platform for commercial banking customers
By Delisha Fernandes
Citi has announced the launch of a new platform, CitiDirect Commercial Banking, to address the needs of Citi Commercial Bank (CCB) clients. This is part of Citi’s strategic investment plan to meet clients’ growing needs by delivering a single-entry point digital platform.
CitiDirect Commercial Banking combines Citi’s global products and services into a single digital platform, providing clients with a 360° consolidated view of their banking relationship across Cash, Loans, Trade, FX, Servicing and Onboarding.
Tasnim Ghiawadwala, Global Head of CCB, said, “This is an important milestone in delivering on our commitments during Citi’s 2022 Investor Day. At the time, we spoke about our intention to deliver a differentiated client experience through a single digital platform that will empower clients and save them time while offering them complete visibility and control. We anticipate that CitiDirect Commercial Banking will continue to evolve to support our clients as they grow their businesses globally.”
The CitiDirect Commercial Banking platform has been created in close collaboration with CCB clients and, as a result, offers an intuitive and seamless digital experience. Clients can also digitally open accounts and request new products and services, extending our self-service features, which significantly enhances the experience for clients as they grow, and their needs evolve.
Mark Sugden, Head of CitiDirect Commercial Banking & Digital Transformation, said, “Our new banking platform has been designed and built with a client-centric focus. The outcome is an innovative platform that responds to our client’s complex needs and expectations of a simple and intuitive digital banking experience. We are delighted with the response from clients and continue to invest whilst targeting key market rollouts throughout 2023 and beyond.”
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September 22, 2023