Citcon expands payments presence in APAC market

By Leandra Monteiro

Citcon Inc., the one-stop gateway that enables cross-border and in-market commerce to scale, announced the organisation’s latest expansion efforts in the Asia Pacific. Following a successful Series C fundraise in October 2021, the global payments provider has expanded its portfolio of local wallets and alternative payment schemes to more than 200 and added in-market senior leadership and support staff to bolster its market presence throughout the Asia Pacific region.

With its expanded in-market presence, Citcon is rapidly expanding digital wallet and local payment scheme integration throughout Asia Pacific, recently adding more than 50 popular local wallet solutions to better serve consumers in South Korea, Japan, Australia, New Zealand, the Philippines, Singapore, and Malaysia.

Citcon has also expanded its integration with AliPay, WeChatPay, PayPal, and Klarna which have emerged as leading payment platforms serving global markets. Currently, Citcon’s single API solution enables merchants to access more than 200 payment methods through a single integrated payment, reconciliation, and settlement solution.

To manage its on-the-ground presence, Citcon has expanded its in-market leadership team in key locations, including Japan, Australia, Singapore and Hong Kong. Citcon recently welcomed Andrew Meimes, VP, Head of APAC, Ian Zhang, General Manager for Australia, New Zealand and Hong Kong and Siddharth Sahi, Director of APAC Payment Partnerships based in Singapore.

“The booming middle class in Asia Pacific markets is the most important force driving global commerce,” said Chuck Huang, Founder and CEO of Citcon. “While western brands and western styles will find eager customers throughout Asia, buying and selling merchandise is still a hyper-localized process. We have rapidly grown our Asia Pacific market presence, including adding in-country experts and staff to help our partners to scale their businesses throughout the continent and beyond.”

“As our markets have rapidly evolved from largely cash-based to cashless, consumer culture has undergone a dramatic shift,” said Andrew Meimes, Citcon VP, Head of APAC. “Merchants need the functionality to integrate into the new shopping and commerce models in these markets and the cultural insights to optimize their presence with the consumers they wish to engage.”