Chubb unveils BLINK by Chubb, simplifies insurance for digitally savvy consumers

By Pavithra R

Chubb, a leading publicly traded property and casualty insurance company, has announced the launch of BLINK by Chubb, a new brand focused on delivering  affordable insurance products seamlessly for digitally-savvy consumers.

Blink is a suite of consumer insurance products that the company’s affinity and digital broker partners will be able to offer to their customers, enhancing their own products and services with relevant offerings that can deepen customer relationships and loyalty. The first Blink product available is personal cyber protection in 25 states.

“Consumers will have the ability to select coverage options they need now, at their current stage of life, through brands they already love and trust. Blink will appeal to consumer-savvy companies looking to create added value and increase customer loyalty through an insurance offering backed and sold by an industry leader like Chubb. Whether it’s an offer made alongside a purchase, or an integrated experience using Blink APIs, Blink reimagines how customers experience insurance in the digital world,” said Laura Bennett, Senior Vice President of eConsumer for Chubb in North America. 

With the financial strength, product breadth and underwriting excellence offered by Chubb, Blink offers more than just a new digital insurance option. Customers can leverage Blink to get Chubb’s deep insurance expertise and for end-to-end digital experience to make the purchase and service experience effortless.

Blink offers flexible, customizable coverage options crafted for consumers who are beginning to identify their insurance needs and for those who know what coverages they want. It also offers Cyber Protection to address that gap for the customers of Chubb’s affinity and digital broker partners. The firm also offers increased coverage limits which can be purchased for extended protection for up to 5 additional households to protect consumer’s shared digital worlds. 

“Blink is an exciting evolution for Chubb, allowing us to help ease first-time, or digitally-savvy, insurance consumers into the right coverage at the right time in their lives. Chubb’s proven track record of scaling our network of partnerships has opened new revenue opportunities as well as created unique customer experiences in a digital world,” said Sean Ringsted, Executive Vice President, Chubb Group, Chief Digital Officer and Chief Risk Officer.