Chainalysis unveils Business Data offering for crypto exchanges to drive user growth
By Pavithra R
Chainalysis, the blockchain analysis company has announced the launch of Chainalysis Business Data, a new data offering to help cryptocurrency exchanges and other fintech companies that offer cryptocurrency services to better understand their users, tailor their product offerings, and identify new revenue streams.
Business Data is powered by Chainalysis’s proprietary data, which cryptocurrency businesses across the world rely on for compliance. It is the first Chainalysis offering designed for marketing, finance, and product development teams to help them drive user growth.
“The benefit of cryptocurrency is its inherent transparency, and with the right data, businesses can gain valuable intelligence to inform their growth strategies. This level of data-driven business development is another advantage of blockchains that just isn’t possible in traditional finance,” said Jonathan Levin, Co-Founder and Chief Strategy Officer, Chainalysis.
Chainalysis has been systematically building its data set since 2014, linking blockchain activity to real world entities. Financial crime and compliance professionals already rely on Chainalysis on-chain data to detect and investigate illicit transactions. Chainalysis Business Data harnesses the same trusted dataset to help exchanges answer questions like:
- Should we run a promotion on certain assets?
- Are customers leaving and going to competitors?
- Which new customers should we target?
- Which acquisition channels result in my best customers?
Chainalysis Business Data is delivered as a data feed that can be easily integrated into customers’ data warehouses. It can then enrich existing datasets to derive deeper insights into their users’ behaviors. Chainalysis also offers expert services from data scientists to assist customers in integration and analysis. Business Data is now generally available as a subscription offering
Founded in 2014, New York-based Chainalysis is a blockchain analysis company offering cryptocurrency investigation and compliance solutions to global law enforcement agencies, regulators, and businesses to fight illicit cryptocurrency activity. The company serves as a strategic partner to financial institutions, governments, and cryptocurrency businesses, providing data, software, and expertise on sophisticated cryptocurrency crime and money laundering tactics, techniques, and procedures.
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