CellPoint Digital takes on the subscription market with Rebar Technology

By Joy Dumasia

CellPoint Digital is strengthening its recurring payment functionality with a new partnership with Rebar Technology. Rebar, a Chicago-based software company, combines off-the-shelf and custom solutions to create the best subscription billing platform for its clients. The partnership means CellPoint Digital customers will have a business edge in the high-growth subscription market worth $650b worldwide.

Merchants are often challenged by the complicated, time-consuming, and expensive process of setting up subscription billing systems despite its growing popularity in retail and services sales. The partnership between CellPoint Digital and Rebar will dramatically simplify the business of subscriptions by solving the operational challenges involved, and merchants will be able to bundle Payment Orchestration and subscription management into a simple, single solution. 

Kristian Gjerding, CellPoint Digital CEO, said: “We have a lot in common with Rebar. We’ve both created revolutionary technology that drives business impact and enhances customer experience. We both take white-glove care of our customers, and together, we help merchants monetize consumer engagement through recurring programs that drive incremental spending. This partnership is further proof of our commitment to offering easy-to-implement solutions that take the hassle out of back-office tasks and turn payments into profit.” 

Nick Fredrick, President and CEO of Rebar Technology, added: “We are excited to be partnering with CellPoint Digital as our Payment Orchestration partner. Separately our platforms can already do incredible things, but together we can drive meaningful impact for our customers. By taking on the demands of consolidating subscription services across multiple acquirers, this partnership promises to save merchants significant time and money.”

IBS Intelligence reported that CellPoint Digital, a global leader in payment orchestration, announced a strategic partnership to expand its successful relationship with Continuum Commerce, which provides multi-currency and FX services.