CellPoint Digital appointed by Virgin Atlantic and Holidays as payment partner

By Joy Dumasia

CellPoint Digital, a leading global provider of Digital Commerce and Payment Orchestration solutions, announces a new partnership with Virgin Atlantic and Virgin Holidays. The airline and holiday package provider will use CellPoint Digital’s full payment orchestration platform to integrate new payment methods seamlessly, new acquirers and stored card facilities, enabling reduced costs, increased acceptance rates and a better customer experience.   

By orchestrating payments across regions and payment methods, CellPoint Digital’s innovative platform allows merchants to adopt a multi-acquirer payments model that opens new growth opportunities. It also helps increase top-line revenue by utilising intelligent routing, increasing authorisations, providing system uptime transparency, and reducing the operation cost of accepting cross border payments.   

Yasin Demir, Head of Distribution and Payments at Virgin Atlantic, added: “We identified CellPoint Digital as specialists in payment orchestration, providing a unique and innovated mind set towards the airline payments ecosystem. Its offering aligns perfectly with our plans to add multiple new acquirers and payment methods, and we are looking forward to working with them in the coming months and beyond.”  

Kristian Gjerding, CEO at CellPoint Digital, commented: “Virgin is one of the largest carriers in the UK, and we are excited to be working with a brand that has such an incredible global reputation. As the project progresses, we will be collaborating closely with the Virgin payments team to ensure they get maximum benefit from our payment orchestration platform. By utilising our comprehensive payment orchestration platform and having access to a large payments ecosystem, we can enhance the payment process for Virgin Atlantic and Holidays while bolstering its offering with popular alternative payment methods for its customers.  

Our Payment Orchestration Platform will give Virgin access to a much larger payment ecosystem and enable it to offer customers their preferred method of payment for the countries it flies to. As we emerge from the pandemic, fewer travellers are using cards to purchase tickets, with the convenience of mobile devices, e-wallet options and QR codes transforming the way they pay for airline tickets. Recent research has highlighted that 84% of travellers now pay with alternative payment methods.”

Recently, IBS Intelligence reported that CellPoint Digital, a leading global provider of digital commerce and payment solutions, announced an equity financing round of $25 million provided by Toscafund and its private equity arm, Penta Capital, to build on a series of significant successes in recent years.