Cashfree to help organisations raise COVID-19 relief funds digitally

By Leandra Monteiro

Indian payments and banking technology company, Cashfree has launched ‘Payment links for Donations’ to help organisations raise funds and accept payments digitally for COVID-19 relief. The link will be created using Cashfree Payment Gateway Dashboard and does not require additional coding for integration. The link created can be listed on the organisation’s website as well as shared through WhatsApp, SMS, email, and other social media platforms to collect donations.

According to the company, with ‘Payment Links for Donations’, organisations raising funds will be able to accept donations digitally via 100+ payment modes including net banking, UPI, cards, Paytm etc. Organisations without a website can raise funds by sharing links over WhatsApp, SMS, email, and other social media platforms. A team has been set up to help organizations raising donations for COVID-19 relief activities to set up their account and start collecting donations under 12 hours.

Akash Sinha, CEO and Co-founder of Cashfree said, “In the last few weeks, we have witnessed the entire country come together, pool in resources and fight the battle against COVID-19. At Cashfree, we wanted to use our technical know-how and existing infrastructure to create a product that will help those who are helping others. Through the release of ‘Payment Links for Donation’, we intend to make the process of collecting donations easier for those who do not have the technical infrastructure.”

In addition, for organizations collecting donations for COVID-19 relief, Cashfree will waive off all payment gateway processing fees on transactions up to ₹10,00,000 and will enable 15 minutes payment gateway settlements at no cost. Cashfree Payment Gateway users include crowdfunding platforms such as Ketto, Milaap, Socionity to name a few.

Cashfree is a payment and banking technology company enabling businesses in India to collect and send money. Founded by IIIT Hyderabad graduate Akash Sinha and IIT Kharagpur graduate Reeju Datta, Cashfree enables more than 50,000 businesses with payment collections, vendor payouts, wage payouts, bulk refunds, expense reimbursements, loyalty and rewards. Incubated by payments giant Paypal, Cashfree is backed by Smilegate and Y Combinator.