Cashfree Payments unveils ‘FlowWise,’ self-hosted Payments Orchestration Platform
By Gloria Mathias
Cashfree Payments has announced its foray into payment orchestration with the launch of ‘FlowWise’. The concept of self-hosted payments orchestration’, allows every payment action to take place directly on the merchant’s infrastructure.
This secure payment orchestration platform empowers Indian SMBs to use multiple payment aggregators with just one integration and efficiently route payments to various partners based on specific requirements in real-time. This launch aligns with the company’s focus on strengthening its product portfolio to further bolster growth while expanding its customer base.
With FlowWise, Cashfree Payments allows payment management to take place directly on the merchant’s infrastructure. It is a cloud-native orchestration platform and aims to improve the success rate by up to 10% and cut processing costs up to 40%. FlowWise’s self-hosting feature eliminates safety concerns, making it one of the most secure, scalable, and cost-effective solutions for merchants.
Akash Sinha, CEO and Co-founder, Cashfree Payments said, “We are proud to introduce ‘FlowWise’, India’s first self-hosted payments orchestration platform. This launch aligns with our vision of creating fintech solutions that will help build strong and successful businesses. FlowWise will assist merchants to reduce payment processing costs up to 40% along with enabling them to provide a seamless checkout experience. Designed and developed in-house, this offering showcases the technological prowess of Cashfree Payments, incorporating cutting-edge AI and ML.”
Ramkumar Venkatesan, CTO, Cashfree Payments, shared, “This is a powerful no-code and user-friendly payment orchestration platform that serves as the central intelligence for a merchant’s payment infrastructure. Our engineering and data science teams have implemented top-tier machine learning algorithms to provide a secure and robust orchestration experience for businesses and end customers. One of the best features of this product is that it simplifies complex integrations and operates within the merchant’s infrastructure, an industry-first offering.”
FlowWise enables merchants to seamlessly manage the entire payment process, including integrating various payment methods, routing transactions, optimising success rates, reconciliation, refund management, risk management, and cost optimisation, all in real-time and tailored to specific requirements.
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