Cashfree Payments rebrands checkout platform Zecpe as Ecom360

By Gloria Mathias

Cashfree Payments, India-based payments and API banking company, has announced the rebranding of its subsidiary, Zecpe, to ‘Ecom360’.

Ecom360 caters to the end-to-end growth challenges faced by D2C businesses across their customer and product lifecycles. With Ecom360, businesses access comprehensive solutions built to elevate customer shopping experiences, prevent returns, streamline operations, and offer exceptional post-order support.

Recently, Cashfree Payments acquired Zecpe, a one-click checkout solution which tackled the checkout conversion challenge. With the same mission, Ecom360 will address a broader set of core problems, unlocking value and facilitating growth. Ecom360 will operate as a distinct brand within Cashfree Payments, offering tailored solutions for the D2C ecosystem.

Hriday Agarwal, General Manager, Ecom360 said, “We are thrilled about the launch of the all-in-one e-commerce suite, Ecom360. The D2C and e-commerce sector in India has grown and expanded to remarkable heights and we anticipate that it will continue to do so. With Ecom360 by Cashfree Payments, we hope to address the growth difficulties faced by D2C and e-commerce enterprises, including improving checkout and payment processes and enabling them to provide seamless pre- and post-order experiences for customers.”

Ecom360 will offer solutions that address these obstacles directly on the brands’ websites, empowering Indian eCommerce retailers to deliver enterprise-grade experiences and build customer trust.

Akash Sinha, CEO and Co-Founder, Cashfree Payments said, “We are excited to introduce Ecom360 to D2C merchants in India, providing a comprehensive solution to address all their end-to-end growth challenges. This is a significant step in our mission to empower businesses with enhanced payment capabilities, allowing them to scale up rapidly. It is also a testament to our commitment to the nation’s Make in India initiative by helping businesses to grow sustainably. We have always focussed towards innovating and introducing effective payment products for our merchants. Ecom360 aligns with this notion, as we aim to revolutionise e-commerce for businesses.”