Cashflows partners with National Association of Funeral Directors

By Gloria Methri

Cashflows, the platform that simplifies payment acceptance for businesses, has announced it is the new Gold Partner for the largest and most inclusive representative body for the UK funeral profession, the National Association of Funeral Directors (NAFD). The Gold Partner status makes Cashflows the NAFD’s payment services partner for its 850+ members.

With funeral directors looking to make the funeral arranging process as easy as possible for bereaved families, Cashflows’ vast range of flexible transaction capabilities makes payment acceptance seamless. Whether it’s conducting transactions online through a virtual terminal after a planning appointment or making payments in person at a client’s home using a mobile terminal, Cashflows empowers a personal approach to payments, accommodating clients in any situation – be it in-person, online, or on the move.

To minimise further stress or worry in the funeral planning process, the NAFD was looking for a payment provider that could guarantee high authorisation rates for its members whose annual payments exceed £1 billion. Cashflows also offers a highly personal approach to helping clients optimise their payment processes on a one-to-one basis.

Andrew Judd, Chief Executive Officer of the NAFD, said, “We introduced our Gold Partner programme to ensure that our members have access to some the best solutions and service partners in the UK, knowing how challenging it can be to identify the right ones for their businesses. We are delighted to welcome Cashflows as our newest addition, and we firmly believe that Cashflows will be a fantastic payment partner for our members.”

From the start of the multi-year relationship in April, the NAFD’s members will be able to transition to Cashflows seamlessly. Its Artificial Intelligence (AI)- powered Fast Onboarding Service means that funeral director members will be able to sign up and start taking payments in less than 48 hours, minimising any possible downtime when switching providers.

Balvinder Helate, Senior Sales Manager at Cashflows, added, “We are excited to be the Gold Partner for payment services offered to members of the National Association of Funeral Directors. At Cashflows, we strongly believe in the importance of personal payments, a value that aligns with the specific needs and requirements of funeral directors. We’re proud to be able to offer a seamless payment process, removing as much stress as possible in a time that is otherwise extremely difficult for people.”