Cashflows launches new brand, omnichannel platform & payment gateway

By Megha Bhattacharya

European challenger acquirer Cashflows has announced the launch of a new brand enhanced customer proposition: ‘Simple solutions for smart businesses,’ alongside the launch of its omnichannel platform and a proprietary payment gateway, along with an omnichannel platform and a proprietary payment gateway. The company has connected and simplified its payment acceptance within the Cashflows Go platform, enabling customers to use this while shopping online, in-store, in-app, or via mail or telephone orders.

Cashflows offers plug-and-play solutions, allowing businesses to choose the parts they require for maximum choice and control. It works directly with businesses to assess risk on a case-by-case basis and supports a range of sectors and partners from financial services and lending through to general retail, local authority, and education.

Founded in 2010 as an e-commerce acquirer, Cashflows also offers BIN sponsorship services, working with all major processors, and currently sponsors 38,500 ATMs across Europe. It is a part of private equity fund manager Pollen Street Capital.

“Cash usage is declining in favour of digital payments. While end-customer expectations are rising, the needs of modern business owners are under-served in the market. It’s time we stopped overcomplicating what could (and should) be simplified. Our suite of proprietary technologies, including a new omnichannel offering, point of sale support, and a payment gateway built fully in-house, will help challenge market expectations around acquiring services and put businesses back where they belong: in control,” said Amanda Mesler, CEO at Cashflows.