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Capital Block was announced as FC Legia Warsaw’s official NFT agency

By Joy Dumasia

February 11, 2022

  • Capital Block
  • Club Football
  • Europe

Capital Block, the only dedicated NFT sports and entertainment agency, has been announced as the official agency of football club Legia Warsaw, the current Polish league champions and the most successful Polish football club in history.

It is the first-ever time that a European football club has announced an official partnership with a dedicated NFT agency. Capital Block’s remit will be centred around helping the football club and its fans better engage with each other. In sports, NFTs allow fans to get closer to their club than ever before, often by offering added utility such as behind-the-scenes access. NFTs, if done correctly, provide a brand-new way for clubs to engage with their fans.

Capital Block says that the NFT market is currently significantly untapped by football clubs and all sports teams in Europe. The company says that this is because football clubs are struggling with understanding the NFT landscape in its entirety and overcoming the challenge of how to make NFTs relevant to fans.

Tim Mangnall, CEO of Capital Block, comments: “We are thrilled to be working with Legia Warsaw and enabling its fans to get even closer to the club they love through NFTs. Legia has recognised the need for a long-term, well-thought-out NFT strategy to build an engaged community of passionate football fans. We’ll now get working on NFTs that mark and represent some of the most iconic players and moments in the club’s history, as well as ensuring that Legia NFTs have utility to its fans – that these NFTs help them get closer to their club. This should be a watershed moment in European football. Legia Warsaw is the first and currently only European club with an official NFT agency: every other football club on the continent is now behind the Polish league champions. NFTs have the potential to be the most powerful fan engagement tool available to sports clubs. Every club around the world needs to have a NFT strategy in place for the long term, and we look forward to helping many of these clubs and teams connect with their fans through NFTS.”    

Paweł Kokosza, Legia Warsaw Commercial Director, comments: “We believe that this partnership with Capital Block will help us further unlock the potential of the most popular sports brand in this part of Europe, which Legia Warsaw undoubtedly is. For us, it is once again a pioneering step in our commercial development and as we explore and commit to new areas of modern business.”

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