CabbagePay redefines the way money flows with its launch in major US cities

By Edlyn Cardoza

CabbagePay, a FinTech startup, has launched in major US cities to redefine how money moves for all businesses as it continues to penetrate brands, stores, websites, and apps. The FinTech startup is rapidly growing due to its cost-effective payment rails and numerous use cases in all industries, from retail and freelancing to healthcare and finance. The company allows platforms to integrate prebuilt CabbageLink technology into mobile apps and online stores to make payments cost-effective without ever leaving the platform’s brand experience.

“Moving money is plagued with an excess of fees, fraud, delay. Checkout times everywhere have been more frustrating than ever due to the pandemic and merchants are paying tens of thousands of dollars in credit card fees. CabbagePay is capitalising on this untapped market,” said Pratt Khot, Co-Founder of CabbagePay. “Our unified Cabbage API supports all tech teams to get setup with less than 5 lines of code.”

With CabbagePay, businesses significantly save on payment transaction fees, thus turning those savings towards the customers. For frequent purchase businesses, significant gains are accumulated over time when regular customers switch to CabbagePay from credit cards, making the discounts and cashback worth it. Businesses incentivise customers to switch to CabbagePay by offering bonuses and one-time discounts. Cabbage App offers customers the quickest way to pay at retail stores by utilising transient code technology.

“For frequent shoppers, the minimal amount paid out via one-time bonus yields a significantly higher ROI, as savings per transaction are adding over time with CabbagePay customers. Moreover, our checkout times decreased by 60%,” says a business owner accepting CabbagePay in all his 18 business locations.

Alcohol delivery startup Drinkerrs and social media of jobs startup HereHires have partnered with CabbagePay to make payments more cost-effective, and secure. “We have built a foundation to take on a serious chunk of the total addressable market(TAM) in the US,” said Khot. “Card payments industry in the US is the biggest market of all, and we are poised to grab this opportunity.”