Button & Bits of Stock partner to enable users to shop & earn fractional shares of stock
By Pavithra R
New York-based Button, mobile commerce technology company powering commerce-driven internet, has announced that the company has partnered with Bits of Stock, the brand loyalty and investment app, to enable its users to discover in app brand offers, shop, and earn fractional shares of stock.
Through this technology integration, Bits of Stock is better positioned to target users to drive repeat purchases and increase engagement, fueling its monetisation strategy through the affiliate channel.
“We’re thrilled to welcome Bits of Stock, the newest fintech company to join Button’s platform, and build a commerce-first strategy on top of our Personalization API. Innovators like Bits of Stock are creating a powerful new model for users, and their approach to partnering with marketers has been focused on driving value for all parties. Brands on our platform are excited to connect with this innovative new model designed around financial wellness,” said Michael Jaconi, Co-Founder and CEO of Button.
Users can shop and earn “Bits of Stock” with retailers powered by Button’s technology. Through Button’s Personalization API, brand offers in the Bits of Stock app are more accurately matched with motivated purchasers, enabling Bits of Stock to deliver users more personalised experiences.
“Bits is on a mission to give wealth back to our communities. We believe ownership mentality is the key to financial prosperity for all. Partnering with Button to give our users Bits of Stock when they shop with the brands they know and love is continuing that mission. Button’s enabling us to reach a next level of engagement with our users through its personalization offering, and we couldn’t be more excited for this new chapter of driving loyalty through fractional ownership,” said Arash Asady, Co-Founder and CEO of Bits of Stock.
Founded in 2014, Button’s technology helps brands acquire new customers and engage existing ones, to drive new sales and increase the lifetime value of users. It powers mobile growth for the world’s largest brands and publishers while offering consumers more seamless, enjoyable experiences. According to company data, Button has driven over $3 bn in spending to date and has raised over $64 mn in venture capital.
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