BSF launches next-generation banking platform with Backbase

By Gloria Methri

Banque Saudi Fransi (BSF) has launched a next-generation digital banking platform in partnership with AI-powered banking technology expert Backbase, marking a significant milestone in the bank’s digital transformation journey. The new platform enhances BSF’s mobile and online banking services, bringing advanced omnichannel capabilities to retail customers in line with Saudi Arabia’s Vision 2030 digital-first ambitions.

Built on Backbase’s Engagement Banking Platform and integrated by Hexaware, the system provides a seamless, secure, and intuitive user experience across web and mobile. It enables self-service for everyday transactions while reserving human engagement for complex needs, transforming how BSF interacts with its customers.

Key innovations in the new BSF digital ecosystem include:

• Effortless money movement: Domestic/international transfers, SADAD bill payments, and Western Union services.
• Advanced card services: Apple Pay integration and lifestyle rewards for greater customer flexibility.
• Smooth digital onboarding: Fast and frictionless credit card applications and digital sales flows.
• Next-gen security: Features like panic mode, device management, GPS consent, biometric authentication, and OTP verification.

“This is just the beginning – we are already working on the next set of milestones for our Digital Channels,” said Abdullah Alwabel, Head of Group Digital at BSF. “Our partnership with Backbase continues to be instrumental in accelerating our digital transformation in line with the overall strategy of BSF and exceeding our customers’ expectations.”

Backbase’s EMEA Regional VP, Matthijs Eijpe, noted: “BSF’s successful transformation exemplifies how forward-thinking financial institutions in the Middle East are embracing digital platforms to serve their customers better. This aligns perfectly with Saudi Vision 2030’s goal of creating a digital-first economy.”

The partnership positions BSF among the most digitally advanced banks in the Kingdom, enabling it to tap into new market segments, enhance customer engagement, and set a new standard for secure, customer-centric banking in the region.