Brite Payments announces the launch of Single Sign for instant payments

By Joy Dumasia

Brite Payments confirms the launch of ‘Single Sign’, the innovative one-step solution for instant bank payments. Based on the Open Banking framework, the Brite Payments solution facilitates account-to-account payments without inputting card or personal data. The instant payments provider, which is revolutionising the industry, allows customers to pay straight from their bank account with only one authentication step, except for those cases where the applicable regulation requires additional verification.

The launch is a significant development for the market, allowing instant bank payments to rival card payments in consumer convenience. Representing the next generation of instant bank payments, the solution has been shown to help users pay up to 40% faster. 

By adopting the Brite Payments solution, merchants can gain an advantage over competitors and eradicate many long-standing payments and cash flow management issues. The intuitive system helps deliver a better customer experience and can also be used to improve customer acquisition and retention rates.

Already serving clients across the banking, insurance and eCommerce sectors, Brite Payments’ flexible architecture means it can be tailored to a wide range of needs. Furthermore, users can either use Brite’s mobile optimised and easily customised iframe or build their flow on top of Brite’s APIs.

Lena Hackelöer, Founder and CEO of Brite Payments, commented: “We are really proud to launch our ‘Single Sign’ feature to market. At Brite, we believe that the adoption of A2A payments is driven primarily by consumer convenience. Allowing users to authenticate and pay instantly in just one step is a significant leap forward for our industry. Given that only top-of-mind information is required to make a payment, it will now be more convenient to use an account-based payment method rather than a credit card. This achievement is an important milestone for our category of payments in its journey to reach its full potential.”