Brim partners with Canadian Western Bank to redefine banking services

By Pavithra R

Brim Financial, transforming the way people bank and shop, has announced a partnership with Canadian Western Bank (CWB) to roll out Brim’s Platform as a Service (PaaS) and credit card infrastructure.

Brim is a Canadian next-generation FinTech company and certified credit card issuer. Under the collaboration, Brim’s PaaS will enable CWB to offer a full suite of personal credit cards and an integrated digital banking platform with globally open loyalty, delivering a robust value proposition that ensures that the bank continues to exceed its customers’ expectations.

“We are excited to partner with CWB, enabling the seamless integration of our cutting-edge financial products and platform within the CWB ecosystem. We’re focused on powering the growth of our partners, and our partnership with CWB’s established business, paired with our state-of-the-art infrastructure and technology is a win-win. Together we are redefining banking services in Canada. We’re responding to a heightened need for digital delivery, convenience, simplicity and uniquely differentiated customer experience,” said Rasha Katabi, CEO and Founder of Brim Financial.

Brim’s PaaS offers omnichannel digital experiences including an in-branch onboarding portal and an online self-service portal which will be integrated into CWB’s existing banking platform and access Brim’s proprietary rewards technology and global partner network. The bank will leverage Brim’s infrastructure and end-to-end modular solution including card issuance and adjudication, platform design and development, loyalty management, banking centre employee tools and portal, customer support, compliance and risk management, analytics and more.

With Brim, CWB clients are empowered with digital-first products and services that offer an unprecedented, flexible, secure and rewarding customer experience:

• Unlimited earning potential with Brim rewards
• Embedded Buy-Now, Pay-Later (BNPL) capabilities
• Mobile wallet compatibility, including Google Pay, Fitbit, Apple pay, and others
• Real-time lock card, plus block/unblock foreign or online transactions
• Family Cards enabling full visibility and control over each authorized users’ card
• Budget and spend monitoring
• Free global Wi-Fi and more

“Our partnership with Brim to roll out a suite of consumer credit cards and innovative platform is another step forward in how CWB continues to deliver a boutique offering designed for business owners that seamlessly integrates personal banking needs into a business and wealth financial relationship. Brim’s vision to combine banking, loyalty and e-commerce into a single platform aligns with our reputation for providing a premium client experience. We have a common ambition to disrupt Canadian financial services and provide a clear alternative to those who want more from their financial partner,” said Stephen Murphy, Executive Vice President, Banking.

Founded in 2017, Brim built a state-of-the-art credit card infrastructure and digital platform bringing ground-breaking innovation to the credit card and financial space. Its Platform as a Service enables banks, fintechs, credit unions and large companies to innovate with flexibility and speed.