Breef launches Breef(Pay), a BNPL for brands to pay agencies

By Delisha Fernandes

Breef has launched Breef(Pay), powered by Tranch, a payment infrastructure that allows brands to invest in agencies now and pay over time. Companies can find and finance agencies in a single location for the first time resulting in quicker project kick-offs, faster agency payments, and reduced impact on balance sheets.

Breef, which recently announced its Series A financing, has expanded its proprietary marketing product by investing in technology that allows brands to pre-qualify for additional budget.

Breef users can now pay on their terms for up to $500,000 in agency marketing spend over 2 to 12 months. By partnering with Tranch, a market-leading B2B flexible payments platform, Breef is an end-to-end “find and pay” agency growth platform.

Breef(Pay) provides the financial flexibility to prioritise marketing projects without jeopardising quality or spending. Brands no longer must compromise on strategic marketing and growth goals. Instead, businesses can spend more over time with multiple agency partners and be rewarded through a market-first initiative to regenerate budgets based on marketing success. For Breef’s agency community, this means more project opportunities and payment security.

“Today’s marketers need access to agency partners that help drive strong results,” said George Raptis, Co-Founder and CEO, Breef. “By eliminating concerns around upfront costs, Breef(Pay) removes the uncomfortable budget chat between marketer and CFO. We are modernising how companies approach and manage spend – encouraging them to grow now, pay later.”

“We are energised by what Breef is doing by bringing an entire market into one platform,” said Philip Kelvin, Co-Founder Tranch . “We understand the needs of businesses to be paid on time, and also give growing companies the flexibility to access additional marketing spend to pay on their terms without compromising growth objectives.”