BR-DGE announced a partnership with Travel Counsellors

By Joy Dumasia

BR-DGE has announced a merchant partnership with a leading independent travel company, Travel Counsellors. This partnership will provide the business with unrivalled access to many payment providers and alternative payment methods via BR-DGE’s market-leading orchestration platform, ultimately ensuring a seamless customer booking experience. Behind the scenes, this will enable Travel Counsellors to fully utilise BR-DGE’s dynamic rules engine to build a multi-acquirer strategy across its global business operations.

Jacob Spencer, Head of Commercial at BR-DGE, said: “We are excited to be working with Travel Counsellors to revolutionise its payments infrastructure with considerable benefits for its customers and business. We have seen that the sector is on track for a strong recovery; Travel Counsellors was well placed to bounce back and has had a tremendous last six months with record bookings in FY22 as sales levels reach 140% of FY19. 

Our research has shown that over 13.4% of online transactions in the travel sector fail. As demand returns, with consumers expecting a seamless booking experience and merchants aiming to lift margins, payment orchestration is vital to boosting the sector’s resilience and increasing conversion rates.”

Travel Counsellors is a global travel business, turning over £700m per annum and serving over 600,000 customers worldwide by booking over 300,000 itineraries each year. 

Mat Hanson, newly-appointed Chief Financial Officer at Travel Counsellors, added: “Our core strategic focus of continued growth and delivering a personalised service to all of our customers remains unchanged. Working with BR-DGE is another example of how we’re continuing to enhance our customers’ experience though the use of new technology. Continuing to provide a seamless booking experience remains pivotal and especially at a time when many of our Travel Counsellors are so very busy.”

IBS Intelligence also reported that BR-DGE has partnered with global FinTech disruptor Trust Payments to provide its merchants access to Trust Payments’ suite of Converged Commerce™ offerings.