BPI & Personetics utilise AI to help customers simplify money decisions

By Gloria Mathias

Bank of the Philippine Islands (BPI) and Personetics have partnered to execute the bank’s advanced personal financial management (PFM) strategy by providing enhanced hyper-personalized digital experience capabilities for their customers.

BPI recently launched the Track and Plan tool on the new BPI app, which analyses the financial activities of individual users on the app and shares personalised insights on spending habits. This is in line with the bank’s thrust on digitalization, customer obsession, and sustainability.

To achieve BPI’s goal of enhancing customers’ financial well-being and strengthening their financial literacy, the BPI Track and Plan uses Personetics’ AI-powered and advanced data analytics solution to create personalised recommendations for digital customers based on everyone’s financial transactional data.

With the introduction of the new BPI app and the Track and Plan tool, the bank has empowered customers with self-service options for depositing funds, paying bills, and other transactions.

“We are proud to be the first to empower our customers with rich, personalised recommendations and insights,” shared Fitzgerald Chee, Head of Consumer Platforms at BPI. “Personetics is an ideal partner in providing our customers with the tools and direction they need to become more involved and active in shaping their own financial future.

“We are delighted that BPI, the pioneer in providing advanced PFM for banking customers in the Philippine market, has chosen Personetics as its partner in this exciting endeavour. As a bank with a long and illustrious history of providing innovative services for both consumers and businesses, BPI is an ideal partner in ensuring that Personetics is spot on in addressing consumers’ unique banking issues and financial concerns. We are fully committed to supporting the bank in its effort to advance financial literacy and well-being and welcome the opportunity to work closely with BPI to create even more value for the customers it serves,” said David Sosna, CEO and Co-founder of Personetics.

The planned integration of credit card data will enable BPI to offer customers additional tools to enhance personal financial management and wellness.