Boost, CelcomDigi & Mastercard bring Global Prepaid Card in Malaysia
By Gloria Mathias
Boost, a regional FinTech introduced ‘The Beyond Card’ with CelcomDigi on the Mastercard network. The card is a two-in-one international card in Malaysia, enabling customers to access funds from their Boost wallet balance and utilize a pre-approved credit line.
The card is accepted globally across Mastercard’s over 100 million merchants and is the first card in Malaysia and Southeast Asia to offer Mastercard Travel Rewards.
The Beyond Card by CelcomDigi and Boost offers Shariah-compliant flexible payments via a credit facility in a responsible manner, using robust scoring techniques to ensure those offered credit lines can be repaid. It also addresses financial inclusion gaps, targeting customers without cards or with basic ones by offering them a premium experience.
Additionally, the card is also the first in Malaysia and Southeast Asia to offer Mastercard Travel Rewards, with qualified customers being able to enjoy attractive rewards such as 12% Cashback from Lazada, 15% off MAS flight bookings, along up to 10% savings, complimentary gifts and 10% tax-free at Mitsui Outlet Park.
Sheyantha Abeykoon, Group CEO of Boost, said, “It gives me great privilege to be able to launch a first-in-the-market product together with our sister company CelcomDigi and be able to provide a tier 1 card experience to a large segment of our combined customer base. This product launch is a successful blend of inclusive financial innovation, coupled with synergistic value unleashed by two flagship Malaysian companies in the Axiata Group. It also further strengthens our partnership with Mastercard which is forged under a common objective of bringing new innovations to the financial landscape in Malaysia.”
T Kugan, Chief Innovation Officer of CelcomDigi, said, “This partnership marks a pivotal step towards financial inclusivity together with telecommunications products and services, delivering convenience and rewarding experiences to Malaysian consumers who have progressively shifted to a digital-first approach for many daily lifestyles. We remain committed to collaborating with industry leaders and driving digital innovation across Malaysia’s digital ecosystem, further supporting the nation’s digital agenda.”
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