Bold Commerce integrates PayPal bringing payments and commerce together
By Edlyn Cardoza
Bold Commerce, the e-commerce technology company that powers checkout and subscription experiences for leading retailers and DTC brands, announced a new integration with PayPal, the financial technology company that empowers consumers and merchants to join and thrive in the global economy with its payments and commerce platform.
PayPal is working with Bold Commerce to bring payments and commerce together as the FinTech company moves into the growing headless commerce market. Through this integration, retailers and brands can use Bold Commerce’s headless checkout suite together with the PayPal Commerce Platform to launch sales channels beyond their traditional website and accept the complete lineup of payment options, including PayPal, Venmo, PayPal Pay Later solutions, and credit and debit cards.
With over half of the shoppers (53%) abandoning checkout before completing their purchase, retailers have long understood the need to improve checkout but have previously dismissed it as too costly and complex to change. To drive conversion and grow their business, retailers must offer tailored checkout experiences based on shoppers’ profiles and how they’re shopping (e.g., device, touchpoint, location). This requires extending the checkout experience beyond conventional ecommerce channels to meet shoppers where they are, with the flexibility to offer payment options that meet their preferences.
The collaboration between PayPal and Bold Commerce enables retailers to accomplish this by bringing payments and checkout into a single, pre-integrated solution. Retailers can now place checkout capabilities wherever shoppers interact–like blogs, social, and QR codes on packaging. Additionally, retailers can manage and accept a full range of payment methods, including PayPal, Venmo, PayPal Pay Later solution, credit and debit cards, and multiple local payment methods, through a single payment service.
By bringing Bold Checkout with PayPal’s offering and its more than 430 million active accounts, the collaboration sets the stage for the most significant global cross-merchant network effect for ecommerce. Using both PayPal and Bold Commerce, retailers can drive revenue growth through increased checkout conversion on their website and new shoppable touchpoints. Retailers can leverage the headless, all-in-one payments and checkout solution through Bold’s Checkout Experience Suite—and drive more revenue without the cost and time involved to replatform.
“Payment choice and flexibility have always been a critical part of a successful commerce experience–but it’s only one part of the equation. Retailers today need to also offer a tailored checkout experience to help drive increased conversion,” said David Bruce, VP, Global Head of Channel Partnerships, PayPal. “It’s a powerful combination for a composable checkout to plug into any tech stack, and we’re excited to deepen our commerce capabilities with Bold Commerce.”
PayPal and Bold Commerce are currently the preferred payment providers for brands like Harry Rosen and Vera Bradley.
“The checkout experience needs to extend to everywhere shoppers are today, which also means that a full range of payment options need to be available to shoppers wherever they are,” said Yvan Boisjoli, Co-Founder of Bold Commerce. “Through this new integration we’re making it easy and accessible to power checkout anywhere, with any payment method. We’re looking forward to working with PayPal as they make this move into headless commerce.”
Bold Commerce delivers high-converting, customisable checkout experiences to power anywhere commerce. The company offers retailers a flexible alternative to their native e-commerce platform checkout to elevate the checkout experience with the risk, cost, or complexity of replatforming. More than 9,000 brands and retailers, including Vera Bradley, Staples Canada, Pepsi, and Mars, currently rely on Bold Commerce to tailor their checkout experiences and maximise checkout completion rates.
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