Boku connects Poland’s BLIK users into Google

By Gloria Methri

Boku Inc. has announced that it now supports BLIK, the instant payment system in Poland, as a payment method for the Google Play Store. With this launch, BLIK’s 16.3 million active users will be able to use their preferred payment method when making purchases from the Play Store.

BLIK is Boku’s first account-to-account (A2A) connection with Google. This is in addition to its existing collaboration with Google on Boku’s Direct Carrier Billing solution. Offering BLIK as a payment option will enable Google to not only grow its current user base on the Google Play Store but also further enhance customer satisfaction and loyalty among Poland’s mobile-first consumers.

BLIK is a key payment system in Poland that offers a fast, secure and convenient way of payment. Users do not have to give their data to make a payment.

Stuart Neal, Boku’s CEO, said, “We are very pleased to see BLIK go live as a payment option for the Google Play Store in Poland. This is our first A2A connection with Google, a company we have had a relationship with for several years, providing them with Direct Carrier Billing solutions. Our mission at Boku is to empower people everywhere to pay for the services they love the way they want and allow global merchants to seamlessly offer localized payment choices in order to unlock new growth around the world. With local payment methods continuing to grow in popularity, we’re excited to be part of Google’s future payment innovation.”

Magdalena Kubisa, Director of Business Development at BLIK, said, “BLIK is a versatile payment method that is already the top choice for online purchase for many Poles. Therefore, we are delighted to expand our network of availability, and through collaboration with Boku, BLIK will be one of the available payment methods for Google Play. For us, this is another strategic step in the development and growth of our system.”