BoBo revamps app to simplify household financial management for HNWIs
By Gloria Methri
Bourgeois Bohème (BoBo), a financial platform tailored to High-Net-Worth Individuals (HNWIs) and Ultra-High-Net-Worth Individuals (UHNWIs), has launched its redesigned app, now available on the App Store and Google Play.
The new app introduces enhanced features for managing household and family finances, a first in the market. A primary user can create and manage secondary accounts with flexibility, including setting customised spending limits for each account holder—whether a family or staff member—based on amount, geography, time, or specific merchant categories.
For example, allowing a driver to spend €800 per day, only at gas stations and supermarkets, from 9 a.m. to 6 p.m., and only in Italy. This level of customisation is ideal for managing the complex household finances of wealthy families.
BoBo expands this capability to include multiple family members and personal staff, catering to a broader range of affluent users’ needs.
“This redesign reflects feedback from our early users, who needed better tools and customer journeys for handling their finances,” said Hugo Gomez, co-founder and CEO of BoBo. “Our focus on secondary accounts and household management features addresses their demanding lifestyles, providing transparency and control while freeing clients to focus on what matters the most.”
The new app introduces more personalised onboarding, allowing clients to select the membership tier that best suits their needs, replacing the previous default Debutant enrollment. Annual upfront payments are now available for Debutant memberships with a 20% discount. The app also revamps the benefits section, providing a clear overview of Travel and Lifestyle privileges and enabling direct registration with BoBo’s partners.
Additionally, the in-app shop now features an updated collection of BoBo payment devices and will soon offer global event bookings. To ensure a seamless client experience, human-led support has been integrated into every stage of the customer journey, including the earliest onboarding phases. The lifestyle module has also been reimagined, granting users access to Personal Assistants directly through the app and consolidating all relevant experience-related information in one place.
Bourgeois Bohème is gearing up to introduce Apple Pay, Google Pay, and Garmin Pay integrations later this year, with testing for these features already underway. This move will align the platform with current payment trends while providing users with more flexibility.
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