BNPL FinTech Jifiti launches split payment solution

By Edlyn Cardoza

Jifiti, a leading FinTech company, recently announced the launch of the first-of-its-kind white-labelled Split Payment solution, which will round out their existing platform of BNPL offerings. The company already facilitates point-of-sale financing for leading banks and merchants globally through its white-labelled platform, enabling them to easily deploy and scale any consumer loan program at any point of sale.

While there are many direct-to-consumer split payment solutions already available in the market, Jifiti’s solution is unique in that it is both white-labelled and off-the-shelf. Jifiti clients can now offer Split Payments under their own brand without involving a direct-to-consumer FinTech, thus retaining full ownership of their customer experience, data, and brand equity.

Jifiti is in the process of rolling out with multiple partners across multiple markets and is going live with Universo, the financial services company of Sonae, one of the world’s leading global brands, in the first quarter of 2022. Universo is implementing its Split Payment solution, UNI flex powered by Jifiti, across multiple retail brands.

”We are proud to be offering split payments to retail customers as an additional, innovative payment method. By using Jifiti’s technology, we are able to provide all customers with innovative payment methods while retaining brand and data ownership at checkout,” explained Carlos B. David, Chief Operating Officer of Universo.

Banks, lenders, and merchants gain the ability to provide the full suite of BNPL products from instalment loans and lines of credit through Split Payments by integrating once with a single platform. With a diverse BNPL product set, partners can cater to various consumers and capture a broader market share.

The Split Payment solution is ready for immediate implementation by any entity that strives to offer its own fully functional split pay product to consumers online, in-store and via a call centre. The solution supports the full spectrum of integration options, including zero-integration virtual card technology enabled by Mastercard.

“Split Payment facilitation is a vital step in enabling companies to offer the full suite of accessible and affordable financing solutions to consumers in a responsible manner. We’re proud to be powering this payment revolution with our partners across international markets,” stated Yaacov Martin, CEO and Co-Founder of Jifiti.

IBS Intelligence had reported that Ingka Investments, the investment arm of Ingka Group, owner, and operator of 389 IKEA stores and e-commerce in 32 countries, and Jifiti, a FinTech company, announced that Ingka Investments had invested $22.5 million in Jifiti, for a minority stake in the company.